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Fashion on the Ration

Fashion on the Ration

From 'onesies' to wear in the air raid shelter to jewellery created from aeroplane parts - Fashion on the Ration looks at how fashion survived and even flourished under the strict rules of rationing in 1940s Britain, often in new and unexpected ways. Browse our full range of gifts and books (including our exhibition book) below.

Fashion on the Ration - Vintage Fashion

Vintage Fashion

For millions of women, throughout the war fashion was not simply a distraction, but a necessity.

Make do and mend

Make Do and Mend

The phrase 'make do and mend' became popularised during the Second World War as a reaction to wartime clothes rationing.

Fashion on the Ration books

Fashion on the Ration books

Our book collection covers vintage and wartime fashion.

Fashion on the Ration Posters and Prints

Posters and Prints

Posters and prints inspired by our exhibition at IWM North.

Fashion on the Ration prints

IWM Prints: Fashion on the Ration

Framed prints and canvas's available from IWM prints.