This poster was intended to signal a more resolute and bellicose war effort following Winston Churchill’s accession to the office of Prime Minister.
Taking its title from his inaugural speech, ‘Blood, toil, tears and sweat’, the poster also redressed the divisive effect of earlier British propaganda, calling for a united national effort.
Poster reads: Let Us Go Forward together
Created in 1950
29.7cm x 42cm (A3)
© IWM (Art.IWM PST 0761)